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Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with can be a challenging problem. Listed below are 'Our Company Values' which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.

  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are “above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.

  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.

  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi) 

Insurance products are sold based on the suitability standard at both the state and insurance carrier level; this means that product recommendations must meet the stated financial needs and objectives of the client.  Securities products are sold based on the best interest standard; this means that all investment recommendations must be in the best interest of the client with any conflicts of interest fully disclosed to the client. Investment advisory services are required to be provided in accordance with a fiduciary standard; this means that the advice must be in the best interest of the client with any conflicts of interest fully disclosed to the client.

Michael Lange

President, Lange Financial Advisors, Inc.

(815) 482-2362

(815) 479-0299

“People First – Money Second”

Michael Lange has been a financial advisor for over 40 years. He is dedicated to providing value-based, comprehensive financial advice, using asset management programs that help ensure that his clients reach their ideal retirement with less worry and stress. Michael has become knowledgeable in pre- and post-retirement planning and helps looks after 401k and IRA assets from stock and market losses, securing lifetime income that you cannot outlive, and developing and managing Tax-Free Income strategies.

Michael’s warm personality, gift for helping others, and ability to explain difficult concepts in layman’s terms have all helped him build strong, long-lasting relationships with his clients. Work with Michael and experience what it’s like to have a truly trust advisor whose passion helps provide a unique perspective for your retirement goals.

“I focus on partnering with my clients and their retirement needs. I seek to build and maintain strong relationships that will last a lifetime. Understanding and identifying each client’s unique and specific retirement goals while providing a lifetime of retirement income, all with the prospect of less worry and stress, can help us achieve our goal of a secure future in retirement.”

• Received his Bachelor of Business degree from Western Illinois University in 1981.
• Received LUTCF designation in 1990.
• Member of the Million Dollar Round Table “Top of the Table”.
• Achieved National Social Security Advisors certificate from the National Social Security Association in 2017.


Million Dollar Roundtable (MDRT) is a membership organization.  Qualifying criteria for membership include attaining specified levels of commission earned, premium paid or income earned on the sale of insurance and other financial products.  The MDRT membership requires payment of dues and compliance with ethical standings, and to be in good standing with an MDRT-approved Professional Association. There are 3 levels of membership which include standard membership, Court of the Table and Top of the Table.

National Social Security Advisor Certificate Program (NSSA), is a certification created by the National Social Security Association, a for-profit entity. The NSSA Certificate Program grants a Certificate to those who complete the one-day course and pass the proctored assessment. NSSA is independently accredited by The Institute in Credentialing Excellence (ICE). NSSA is not affiliated with, nor endorsed by, the Social Security Administration or any governmental agency. 


Plan For Your Future

There is not one specific right place to put your retirement money because each individual and couple have unique requirements, different tolerances for risk, and the need to have their money accessible at different times. Likewise, there is not one right place to keep your money that fits everyone's needs for exactly the same reasons.

Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service to you and help you achieve your goals.